Most Shopify stores lookidentical.
Less template. More traction.
Free themes. The same 10 apps. The same hero image. Your store deserves to look like your brand, and convert like the top 10%. Here's how we get you there.
conversion
live checkout
to VYRA
For Shopify operators launching, switching, or fixing.
01 · The stress
Traffic isn't the problem. Friction is.
Four numbers from 2025–2026 Shopify benchmarks. Most stores leak money at the same four leaks, and they're all fixable. None of this is a traffic problem. Every leak is fixable in 30 days.
- 70% of carts are abandoned. Shopify average is 70.19%, mobile is 78%.
- 91% of stores fail Core Web Vitals, and rank lower because of it.
- 48% abandon for unexpected costs. Surprise shipping is the #1 cause.
- 1.4–2.5% is the median conversion rate. Top 10% convert at 4.7%+.
- The gap is product page, trust signals, mobile UX, and checkout. Not your product.
leaking money
02 · The layer
Six things we do. Every one of them.
Not a checklist of features. The work that moves the number. If a deliverable doesn't lift conversion, speed, or retention, it's not here. VYN drafts product descriptions, ad copy, email flows, and theme scaffolds. A real human reviews and approves every line, every deploy.
Premium theme set up properly, or a custom theme built from your brand. Mobile-first. Fast by default. No theme bloat.
Live in 21 days. Converting by week 4.
Start with Foundation
Before the store goes live, your brand has to be locked.
VYRA | Foundation is the brand kit every other service runs on. Logo system, color palette, type, voice, brand book. Delivered in 7 days for one flat published price. If you don't have a locked brand kit, Shopify starts with one before anything ships. No exceptions. Your store deserves to look like your brand, not a free theme.
- Logo system: primary, secondary, monogram, favicon
- 5-color palette with hex/RGB/CMYK + accessibility notes
- Type system: headline + body fonts, scale, pairings
- Brand book PDF + all source files (.ai, .svg, .png)
- Customer-voice + positioning workshop: the voice your store ships in
Why this comes first
A locked brand kit before Shopify means your store ships with the correct logo, colors, fonts and voice on day one. No "mid-launch rebrand" delays, no inconsistencies between site, ads, email, and packaging.
03 · What we cover
Launching? Or fixing what's live?
Two tracks, same engineering team, same VYN. Pick the one that matches where you are right now.
Track A · New store
0 → launch in 21 days
Brand kit + theme week 1. Store build + catalog week 2. Klaviyo + tracking week 3. Soft launch + paid traffic week 4. First sale within 7 days of launch.
Track B · Existing store
Audit + fix in 30 days
Full audit + fix list week 1. Speed + Core Web Vitals week 2. PDP rewrite + checkout week 3. Klaviyo + tracking rebuild week 4. Conversion lift verified by day 30.
Payments
Shop Pay, Apple Pay, Google Pay
All payment + shipping methods wired before launch. Tax and policies live. GA4 + Meta CAPI server-side from day one.
Bonus
Admin training, so you can run it
One 60-minute session that hands the store to your team. Up to 100 products imported with copy. You own the store, the apps, and the data.
A store is one piece of the flywheel
Shopify ships the storefront. Ads bring traffic in. Creative keeps the hooks fresh. Insights tells you which ad, which product, which page actually made the money.
04 · What you stop noticing
From 'I have an idea' to a sale.
A store that takes real money, on real devices.
Storefront on mobile + desktop. Payments wired (Shop Pay, Apple Pay, Google Pay). Shipping rules + tax + policies. GA4 + Meta tracking verified end-to-end.
Eight Klaviyo flows earning back the retainer.
Abandoned cart, welcome, browse abandon, post-purchase, win-back. The flows that recover the 70% of carts your store would otherwise leak.
Speed that ranks and converts.
LCP under 2.0s on mobile, verified. 91% of Shopify stores fail Core Web Vitals. Yours won't. Faster page = more sales, higher rank.
Admin training so you can run it.
One 60-minute session. You add products, change copy, run promos. No 'please log a ticket' to update a price.
What's live by day 21
A store that takes real money, on real devices, for real customers. Soft launch with paid traffic warmed up. Founder on-call for week-1 issues.
How it works
Four weeks. Four sprints.
Each one ends with something live and reviewable. No 'big reveal' at week 12. We ship every Friday.
- Strategy locked
Week 1 · Strategy + brand
Niche, ideal customer, pricing logic.
Brand kit if you don't have one. Theme picked. Domain wired. Apps shortlist. The store's job is defined before a single product is uploaded.
- Store built
Week 2 · Build + content
Theme installed and tuned.
Products imported with real copy. PDP layout locked. Trust signals in place. The storefront is shoppable on staging by Friday.
- Flows live
Week 3 · Flows + tracking
Klaviyo flows go live.
Shop Pay, Apple Pay, shipping rules. GA4 + Meta CAPI verified end-to-end. The store can capture, recover, and attribute revenue.
- Live + selling
Week 4 · Launch + traffic
Soft launch to your list.
Ads warm up. We're on-call for week-1 issues. First sale almost always lands in days, not weeks.
All we ask of you
Product info, brand assets if you have them, and 30 minutes a week to review. We handle theme, apps, payments, tracking, and copy.
Recent client outcome
Your store is live. It just doesn't sell.
Most underperforming stores have the same three leaks: speed, product page, checkout. We diagnose in 7 days, then ship fixes in priority order. Below is a sample of what a 30-day VYRA sprint moves on a typical underperformer.
DTC · 30-day Track B rescue · existing Shopify store
What we did
Full speed, UX, tracking, and apps audit in week 1. LCP, CLS, image pipeline, and font loading in week 2. Rewrote product pages, fixed variants, trust signals, checkout flow in week 3. Eight Klaviyo flows + GA4/Meta CAPI rebuild in week 4.
How long it took
Diagnosis delivered in 7 days. Speed + theme fixes shipped week 2. PDP + checkout rewrites week 3. Conversion delta report at day 30: verified lift, not promised lift.
“Two different freelancers told us we needed more ad spend. VYRA told us our checkout was bleeding revenue and fixed it in 21 days. Conversion more than doubled.”
Source: Client-provided pre/post Shopify analytics, Klaviyo flow reports, and GA4/Meta CAPI verified events over a 30-day comparison window. Sample target after sprint. Real results depend on starting point and category.
05 · Pricing
Three tiers. Zero percent of GMV.
Every price is fixed. No revenue share, no enterprise games, no surprise invoices. Care attaches for $99/mo and keeps the store healthy after launch.
Starter
$2,500one-time
Best for first-time launches
Recommended for
First-time Shopify operators launching a clean store fast.
- Premium theme set up properly
- Up to 25 products imported with copy
- Shop Pay + Apple Pay + Google Pay
- 2 Klaviyo flows (welcome + cart)
- Shipping + tax + policies live
- Basic GA4 setup, conversions firing
- Admin training (one 60-min session)
- Live in 14 days
Growth
$4,500one-time
Best for serious operators
Recommended for
Serious operators ready to compete with the top decile.
- Custom theme from your brand kit
- Up to 100 products + collections
- All payment + shipping methods
- 8 Klaviyo flows wired
- GA4 + Meta CAPI server-side
- Trust signals + review widgets
- Cart + checkout optimization pass
- Live in 21 days
Pro
$9,500one-time
Best for replatforms + rescues
Recommended for
Replatforming from WooCommerce/Wix or rescuing an underperformer.
- Custom theme + custom sections
- Full migration from WooCommerce/Wix
- Klaviyo + SMS flows (12+)
- Server-side GA4 + Meta + TikTok
- PDP rewrites for top-20 products
- Conversion lift report at day 60
- 60 days Care + Insights included
- Founder-led launch + post-mortem
Included
- Theme build or custom, mobile-first
- Payments + shipping + tax + policies live
- Klaviyo flows wired (2, 8, or 12+ by tier)
- GA4 + Meta CAPI server-side tracking
- Admin training so you can run it
Not included (here's why)
- Shopify subscription fees (paid direct to Shopify)
- Paid traffic management (VYRA | Ads)
- Ongoing hosting + monthly edits (VYRA | Care)
- Third-party app subscriptions (Klaviyo, etc.)
- Product photography (referred separately)
Care attaches for $99/mo: managed hosting, monitoring, monthly edits. 30-day notice anytime. No revenue share, no % of GMV.
06 · Why us
Three founders. One VYN. No noise.
Halifax-based, virtual-by-design.
Built in Atlantic Canada. Local for Halifax merchants, remote-ready for everywhere else.
Published pricing.
Every Shopify tier is on the site. No 'enterprise' games. No % of GMV. No surprise invoices.
VYN does the volume. Humans do the calls.
AI drafts product descriptions, ad copy, blog content, email flows, so humans focus on theme code, payment setup, and strategy.
No long-term contracts.
30 days' notice, anytime, on any monthly retainer. We earn next month by earning this month.
Founder-attached on every account.
John, Mark, or Chris owns your relationship directly. No account-manager layer between you and the people doing the work.
Built for their own stores first.
Three operators ran service businesses and digital ops before VYRA. Built for buyers like us, not for an agency rate card.
DIY
- Free theme + 200 hrs of YouTube
- The same 10 apps everyone uses
- No tracking, no attribution
- Klaviyo unwired, carts leaking
- LCP 3.8s, ranks last on Google
Agency
- $15K–$60K builds
- 3–6 month timelines
- % of GMV retainers
- Junior dev on the account
- App-bloated, slow stores
VYRA
- From $2,500, fixed
- Live in 21 days
- 0% of GMV, ever
- Founder-attached account
- LCP under 2.0s, verified
Ready to start?
Less agencies. More outcomes.
30-minute intro call. No deck, no 12-page MSA. We map the right entry point for your situation and quote it transparently within 48 hours. Or we tell you honestly it's not a fit.