Legal

Cookie Policy

Last updated: May 25, 2026Effective: May 25, 2026

This Cookie Policy describes the cookies, pixels, and similar technologies VYRA Data uses on vyradata.com, app.vyradata.com, and shop.vyradata.com, and how you can control them.

This page supplements the Privacy Policy.

1. What cookies are

Cookies are small text files stored by your browser when you visit a website. Pixels are 1×1 images or short scripts that record a specific event (a page view, a button click). Both let a site recognize a returning device, remember preferences, secure a login, and measure traffic.

Some cookies are set by us. Others are set by third parties (for example, Google Analytics or Meta) that we have chosen to embed on our pages. Browser localStorage entries are functionally similar and are listed alongside cookies in our inventory below.

2. Categories we use

Strictly necessaryDefault: On

Required to deliver the site, log you in, secure form submissions, and remember your consent choice. Cannot be turned off through the preference center. Disabling them in your browser will break parts of the site.

FunctionalDefault: On

Remember non-essential preferences like locale, theme, and sidebar state. Help us deliver a personalized experience without tracking you across sites.

AnalyticsDefault: Opt-in

Aggregated, mostly anonymous data about how visitors use the site. We use it to improve content and fix usability problems. Off until you opt in via the banner.

MarketingDefault: Opt-in

Pixels and identifiers used to measure ad campaigns and reach the right audiences. Off by default and only activate after you opt in.

3. Cookie and pixel inventory

The named cookies, pixels, and localStorage entries currently in use:

Name	Provider	Purpose	Duration	Category
vyra_session	VYRA Data	Authenticated session for app.vyradata.com	Session	Strictly necessary
vyra_csrf	VYRA Data	CSRF token for form submissions	Session	Strictly necessary
vyra:consent:v1	VYRA Data (localStorage)	Stores your cookie-consent choice	13 months	Strictly necessary
vyra_locale	VYRA Data	Language preference (EN/FR)	1 year	Functional
vyra_theme	VYRA Data (localStorage)	Light/dark theme preference	1 year	Functional
vyra_sidebar	VYRA Data (localStorage)	In-app sidebar collapsed/expanded state	1 year	Functional
_ga	Google Analytics 4	Distinguishes unique users	2 years	Analytics
_ga_<container>	Google Analytics 4	Session state for a specific GA4 property	2 years	Analytics
_gid	Google Analytics	Distinguishes unique users (24h)	24 hours	Analytics
_gtm_*	Google Tag Manager	Tag container metadata	Session	Analytics
ph_*	PostHog	Product analytics, feature flags	1 year	Analytics
_fbp	Meta Pixel	Distinguishes browsers for ad attribution	90 days	Marketing
fr	Meta	Ad targeting and measurement	90 days	Marketing

This inventory is updated when we add, remove, or replace a technology. The “Last updated” date at the top of the page reflects the most recent revision.

4. Manage your preferences

Use the preference center below to change which optional cookie categories may load on this device. Your choice is stored locally on this device and applies immediately. Other devices keep their own choices.

Manage your cookie preferences

Update what cookies VYRA can use on your visits to vyradata.com. Changes apply immediately on this device. Other devices keep their own choices.

Current: Not yet set — you'll see the banner on your next visit

Accept all cookiesEssential, analytics, and advertising cookies. Best supports our ability to improve the site and report on the campaigns that brought you here.
Analytics onlyEssential cookies plus anonymous analytics so we can understand how the site is used. No advertising or retargeting cookies.
Reject all non-essential cookiesOnly the cookies required to make the site work (security, accessibility, basic page functions). No analytics, no advertising.

Changes pending — click Save preferences to apply.

Browser controls. You can also block or delete cookies in your browser settings. Each browser publishes instructions:

Note: blocking strictly necessary cookies will break sign-in, checkout, and form submissions.

5. Do Not Track and Global Privacy Control

We honor the Global Privacy Control (GPC) signal. When detected, GPC is treated as a valid opt-out of the sale/sharing of personal information for cross-context behavioral advertising. (As noted in the Privacy Policy, we do not sell or share for cross-context advertising regardless; GPC removes any ambiguity.)

We also honor browser Do Not Track (DNT) signals where technically feasible, treating DNT as equivalent to an analytics opt-out for cookies we control.

6. Changes to this policy

We may update this Cookie Policy from time to time as we add, remove, or replace technologies. The “Last updated” date at the top of this page reflects the most recent revision. Material changes are also reflected in a refreshed banner on your next visit.

Questions: email support@vyradata.com with the subject “Privacy Inquiry”.