Your business is real.But it doesn't look it.
Less guesswork. More groundwork.
Fiverr logos. Colors picked on a Tuesday. A tagline that changes every email. Buyers form a verdict in seven seconds. Here's how we make that verdict 'yes' in seven days.
brand book
price
calls required
For founders, rebrands, and side-projects going pro.
01 · The stress
Your business is real. But it doesn't look it.
You know what you sell. You know your customers. But the logo you grabbed off Fiverr, the colors you picked on a Tuesday, and the tagline you wrote in a Google Doc aren't doing the work. Buyers form a verdict on your brand in seven seconds, and right now that verdict is 'not yet.' Real branding feels out of reach. The agencies that do it well charge $15K and take three months.
- Your logo doesn't survive at small sizes or in one color.
- Your colors clash on Instagram and on your website.
- Your tagline changes depending on who's writing the email.
- You can't explain in one sentence why a customer should pick you.
- Every quote you get for 'a real brand' is over $10,000.
this is the gap
02 · The layer
A real brand, in seven days.
VYRA | Foundation is a fully managed brand sprint. VYN, your AI teammate, runs deep market research, scans your competitors, mines your customer language, and drafts positioning options grounded in real data. A real human designer approves every artifact before it ships. You get a complete brand kit (logo, colors, typography, voice) in one week, at one flat price. No discovery decks, no $15K invoice, no eight-week timeline.
Competitor + category + customer-voice scan before any logo concept.
Seven days from brief to brand.
03 · What we cover
One sprint, one complete brand.
Foundation is a single SKU. No upsells, no 'phase 2 to unlock the voice guide.' Every engagement ships the same four pillars, in the same seven days, for the same flat price. What changes is your brand at the end of it.
Pillar 1
Positioning + voice
One-sentence positioning statement, voice-and-tone guide, tagline options, elevator pitch. Built from real customer language, not invented in a vacuum.
Pillar 2
Logo system
Primary lockup, secondary mark, monogram, favicon. All in vector + raster, all in light + dark variants. Works at 16px and on a billboard.
Pillar 3
Colors + type
5-color brand palette with hex, RGB, CMYK, and accessibility contrast notes. Type system with headline + body font picks, scale, and pairings.
Pillar 4
Brand book PDF
8-page identity guide: the document you hand a printer, a developer, a social agency, or your next hire. Locks the brand so it stays consistent.
Research, then design
Most brand work starts with a moodboard. Ours starts with a data scan. By the time we open the design file, the decisions are already half-made.
04 · What you stop noticing
What you actually walk away with.
A brand that survives every surface.
Logo works on a business card and a truck wrap. Colors pass accessibility checks. Type stays readable on mobile. Built once, used everywhere.
Positioning your team can actually repeat.
One sentence. Memorisable. Defensible. The kind of line every employee, partner, and customer can say back to you a week later, word for word.
Every next vendor moves faster.
Hand the brand book to your web dev, your printer, your social agency, your next hire. No back-and-forth on 'what's our blue.' Decisions made once, applied forever.
Founder access, not a queue.
Same-day response. Direct line to the designer and the strategist. No account-manager filter, no 'the team is on it.' You talk to the people doing the work.
What groundwork earns
Every other VYRA service (Social, Ads, Build, Care) runs faster and ships sharper when the brand is locked. Foundation is the dependency the rest of the stack assumes.
How it works
From brief to brand, day by day.
Foundation runs on a fixed seven-day clock. Here's exactly what happens from the moment you sign to the day your brand kit lands in your Drive.
- Research scan
Day 1 · Scan
Research engine runs.
VYN scans competitors, category language, and customer reviews. You fill out a 15-minute async brief.
- 3 directions
Day 3 · Directions
Three brand directions land.
Logo concepts, palette options, type pairings, positioning drafts, all in one deck. Pick the closest.
- Final kit draft
Day 5 · Refine
Picked direction refined.
Designer locks the logo system, finalizes palette and type, drafts the brand book.
- Complete kit
Day 7 · Ship
Everything in your Drive.
Source files, brand book PDF, font licenses, ready-to-use exports. You're done.
All we ask of you
30 minutes total over 7 days. One async brief, two revision rounds, one approval. That's it.
Recent client outcome
Proof, not promises.
A Halifax service business had a DIY logo, three different blues across their site and Instagram, and no consistent voice. They booked Foundation on a Monday. By the following Tuesday they had a complete brand kit and printed business cards in their hand.
Local service business · first-year revenue · 7-day Foundation sprint
What we did
VYN ran competitor + customer-voice scan on day 1. Designer drafted 3 logo directions by day 3. Client picked, we refined. Brand book shipped day 7 with all source files in their Drive.
What it unlocked
Client used the kit to spin up a new website with VYRA | Build the following month. Total project time (brand + site) was 5 weeks. Same job at a traditional agency would have been 12+ weeks.
“I'd been putting off rebranding for two years because it felt like a $20K decision. VYRA shipped it in a week for under two grand. The brand looks better than businesses three times my size.”
Source: Engagement window May 2026. Brand book + source files delivered day 7.
05 · Pricing
One price, no surprises.
One SKU. One flat price. Seven days. Pay 50% to start, 50% on delivery. Founding-client rate: $1,650 (next 5 only). Bundle Foundation + Starter Site (Build) for $3,500 total. Save $400 vs. buying separately.
Brand Foundation
$1,950flat · 7 days · $1,650 founding
Complete identity sprint: positioning, logo, palette, type, brand book.
Recommended for
New businesses, rebrands, founders who can't waste 8 weeks.
- Competitor + category research scan
- Customer-voice + positioning workshop (async)
- Logo system: primary, secondary, monogram, favicon
- 5-color palette with hex/RGB/CMYK + accessibility notes
- Type system: headline + body fonts, scale, pairings
- Brand voice + tone guide with do/don't examples
- Social post and ad templates for launch day
- 8-page brand book PDF
- All source files (.ai, .svg, .png), yours forever
- 2 revision rounds included
- Same-day support response
Foundation + Build bundle
$3,500bundle · save $400
Foundation + Starter Site (Build): brand and site in one engagement.
Recommended for
Founders launching a new business who need brand and site live together.
- Everything in Brand Foundation
- Starter Site by VYRA | Build
- One brief, one bill, one timeline
- Brand kit applied to site from day one
- Save $400 vs. buying separately
Founding rate
$1,650flat · next 5 only
Same scope, same delivery. Early-client rate while spots last.
Recommended for
Founders ready to sign now and reference the work publicly.
- Everything in Brand Foundation
- Locked at $1,650, $300 below published rate
- Limited to the next 5 sign-ups
- Two-week shared-credit window
- Same 7-day delivery, same scope
Included
- Connected research scan across competitors, category, customers
- Weekly + monthly auto-reports during the 7-day sprint
- Founder-direct access throughout delivery
- Price locked, no scope-creep invoices
- Same-day support response
Not included (here's why)
- Website build (VYRA | Build). Bundle to save $400
- Ongoing social management (VYRA | Social)
- Paid media (VYRA | Ads)
- Trademark filing or legal review
- Print production runs (we deliver print-ready files)
Built on the same engine the VYRA team uses internally. The research-and-synthesize workflow behind Foundation is the same one we used to build the VYRA brand itself. We're not selling theory. We're selling our process.
06 · Why us
Why teams pick us over the others.
Research-first, not moodboard-first.
Every Foundation engagement opens with a Claude + Perplexity scan of your category, competitors, and customer language. Decisions start from data, not from a Pinterest board.
AI speed, human taste.
VYN drafts at machine speed. A real designer reviews and refines before anything ships. You get the velocity of AI without the tell-tale generic look of AI-only output.
One flat price, published.
No 'request a quote.' No discovery-call gating. $1,950 on the website. What you see is what you pay.
Founder access, every account.
Direct line to the designer and the strategist. Same-day reply, no account-manager filter, no 'the team is reviewing.'
Yours forever, no exceptions.
Every source file (.ai, .svg, .png, .pdf, font licenses) ships in a Drive folder you own. We don't gate working files behind a retainer.
Pairs with every VYRA service.
Foundation locks the brand. Build ships the site. Social runs the voice. Ads convert with the colors. One kit, every channel, every team.
DIY
- Free, plus your weekends
- Fiverr logo + random palette
- Inconsistent across surfaces
- No positioning rigor
- No source files saved
Agency
- $10,000–25,000
- 8–12 week timelines
- Discovery deck before any work
- Strategist + designer + PM markup
- Quarterly check-ins, not founder access
VYRA
- $1,950 flat
- 7 days end-to-end
- AI research + human design
- Founder-direct, same-day reply
- All source files, yours forever
Ready to start?
Less agencies. More outcomes.
30-minute intro call. No deck, no 12-page MSA. We map the right entry point for your situation and quote it transparently within 48 hours. Or we tell you honestly it's not a fit.