Search engine optimization can feel overwhelming, but the fundamentals haven't changed. Here's what actually moves the needle for small businesses.
Google Business Profile
If you haven't claimed and optimized your Google Business Profile, start there. It's free and directly impacts local search visibility.
Content That Answers Questions
Create blog posts and pages that answer the questions your customers are actually asking. Use tools like Google's "People Also Ask" for inspiration.
Technical Basics
Fast load times, mobile-friendly design, and proper meta tags are non-negotiable. These are the baseline requirements for ranking well.
Backlinks Still Matter
Quality backlinks from relevant websites signal authority to Google. Focus on earning links through valuable content rather than buying them.