Author
Mark Trukhin
COO, VYRA Data Inc.
Mark Trukhin is the co-founder and COO of VYRA Data Inc. He runs the operating side of the company — onboarding, delivery, account management, and the systems that keep dozens of monthly engagements moving on time and on brand.
Mark's focus is the unglamorous work that makes a productized service feel premium: a predictable monthly cadence, clean reporting, fast response times, and quality controls that catch issues before clients see them. The promise behind VYRA's no-contract positioning depends on those operations being right.
On the marketing side, Mark spends most of his time on managed SEO and paid search — the channels where consistency over many months matters more than any single campaign. He works with the team to build editorial calendars, technical SEO improvements, and paid-ads structure that compounds for service businesses.
Mark writes about SEO fundamentals, paid search, and the practical side of running a productized agency. He aims to turn every article into something an owner can act on the same week.
Areas of focus
- Operating cadence for productized marketing services
- SEO content systems and managed SEO programs
- Google Ads and paid search campaign management
- Client onboarding and account ops at scale
- Service-business growth across Canada and the US