What the Studio is.
One brand. Three tracks.
Vyra runs three commercial tracks under one brand. Systems is where we deliver client work. Products is where we compound: VYRA Insights, VYRA Life, VYRA CRM. Studio is the third track. It's where we prove we can ship creative product end-to-end.
Why a studio needs a studio.
Every long-running hybrid we admire shipped creative product that wasn't a B2B SaaS. Tiny had Letterboxd. MetaLab had Flow. 37signals had Basecamp. Vyra Data Studio is ours. The job is the proof, not the cash.
What “Studio Demo” means.
Game balance, real-time combat feel, and live-ops support are the three things AI cannot compress. The Studio Demo removes all three from the critical path so a three-person studio can actually ship it.
No PvP, so there's no balance work. Scope is small enough to hand-tune, so the feel stays controllable. No live service, so no ops obligations. What we keep is the visual pipeline, the studio brand, and the proof of shipping.
If the Demo lands, we revisit the full Keepfall scaffold in Q4 2026 or Q1 2027. If it doesn't, we've spent 45 days and learned something cheap.
Studio Demo vs full Keepfall.
| Element | Studio Demo (now) | Full Keepfall (2027 decision) |
|---|---|---|
| Platform | iOS · TestFlight · invite only | iOS · App Store |
| Players | Single-player vs AI | Async + live PvP |
| World | 1 continent · 8 regions | ~480 procedural regions · seasons |
| Units | 8 units · 4 roles | 24 units · 6 roles |
| AI tiers | 2 (Apprentice + Squire) | 5 (Apprentice to Marshal) |
| Monetization | Free | F2P + season pass + cosmetics |
| Timeline | 30–45 days | TBD |
Our studio principles.
Proof over scale.
Studio's job is to prove we can ship creative product, not to be the biggest revenue line.
One bet at a time.
No new Studio projects until Keepfall ships. The backlog is sequencing, not rejection.
The studio voice ladders to the brand.
Vyra Data Studio is a sub-brand of VYRA Data Inc. Wins here lift the whole company.
Keepfall · TestFlight invites
Get on the invite list.
We send TestFlight invites in batches as the Studio Demo nears ship. Drop your email. No spam, no marketing list: invite delivery only.
More from the studio is coming.
Just not yet. We won't start a fourth thing until one of the existing tracks hits its target. That's the agreement.